A successful New York businessman once remarked, "All my assets go down in the elevators at 5pm." And, legendary adman David Ogilvy used to tell his employees, "If each of us hires someone smaller than ourselves, we will end up an organization of dwarfs. But if each of us hires someone just a bit bigger than ourselves, eventually, we will be an organization of giants."

This time in Real Answers, our recurring theme is people as assets.

First, we’ll see how Bill Canary and the American Trucking Associations are working to mobilize the trucking industry to unite to make its needs and wants known in both Washington and in the country’s statehouses.

Then, Robert Low of Prime, Inc. tells us how people turned that company around and what Prime does to make sure it gets and keeps the best people at every level of the organization.

We’ll also see how important people can be for your drivers on the road when they call our Fleet Support Center for service.

And, how important people can be to all of us, as we look at the skills, strength and stamina required to be one of our nation’s firefighters.

In our continuing series on tire manufacturing, we’ll see how the chemistry of rubber turned it from a novelty into one of the industrial world’s most important assets.

And, we’ll round out this issue with a look at selecting the ideal inflation pressure for your tires and keeping those assets from aging prematurely.