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L O N G E R    M I L E A G E   P R O G R A M

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There are a lot of people who believe that products and technologies alone will bring them the results they need. They often get depressed when that doesn't happen.
     True, tire mileage and cost-per-mile advantages are partly the job of the tires you select.
     But they are also partly the job of your people who inspect, diagnose, maintain, service and repair those tires. Chances are, you don't have a great
deal of time to teach them everything they need
to know.
     That's what The Bridgestone Longer Mileage Program is all about.
     When you sign up for the program, we'll send you a complete tire education program with videos, worksheets and even tests that will teach your people how to detect and prevent irregular wear, analyze your scrap tires and mount tires for lowest vibration and longest wear. There's even a video on the importance of proper inflation.
     In the program, you'll also find materials that help you select the best Bridgestone tire for your application and driving conditions. Plus information on Bridgestone's latest tire tracking and maintenance technologies-including our new active tire tag system. Plus a lot more.
      It's a program we've designed to move us all to the next stage in the quest for the million mile radial.
     To help your employees help increase your mileage and lower costs, fill out and mail in the enclosed card, or ask your dealer for details.
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