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Not me. Whenever I hear that cliche, I
am reminded of a story. A young fellow with a brand-new degree
in agricultural science got his first job with the county extension
service.
Determined
to change the world on his first day, he went to the farm nearest
his office. He found the farmer in his field, and the young
graduate began telling all the wonderful things he could do
to improve his productivity and profits.
After
about twenty minutes, the farmer stopped him and said, "Son,
I already KNOW how to farm much better than I actually DO. What
I need is to WANT to farm better."
And
so it always is with knowledge. Worthless until we are motivated
to put it into practice.
In
this issue of Real Answers, we'll visit with Carco Carrier
Corporation, and discover what they learned from customers and
their own employees that they've used to improve their image
and bottom line.
And,
we'll look at what happened when Praxair, Inc. and J. F. Fick,
Inc. decided to use the principles of quality guru W. Edwards
Deming. They learned that continuously improving quality produces
greater customer satisfaction, lower costs, improved morale
- and best of all - higher profits.
We'll
also visit a unique new fleet education school - in the desert
of west Texas, and take a ride with a driver/trainer who knows
how to squeeze every last mile from a gallon of diesel.
Finally,
we'll explore some simple maintenance steps to reduce tire costs,
and see how misfortune turned into good fortune - for the inventors
of the towing and recovery business.
In
each case, we'll see how knowledge becomes power - when that
knowledge is applied. We hope you'll find some knowledge in
this issue of Real Answers - that you too can turn into
power.
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