V11i1 product focus

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volume 11 issue 1 . product focus

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What in the world
is new at Bridgestone?

We have sales representatives and territory managers to assist your fleet. We have field and sales engineers who make tire "house calls." But what if you want tire care information at 6 a.m.? Or 9 p.m.?

Or maybe you don't want to speak with a real person. You just want quick answers, hassle free.

That's why we redesigned the Bridgestone Web site - just for you. Let's take a look at Bridgestone's new area of the World Wide Web.

Why change? It was fine the way it was.

Our world doesn't operate strictly 8 a.m. to 5 p.m. anymore, and that's especially true for trucking companies. That's why Bridgestone created a Web site where our fleet customers could go for tire care information anytime, 24/7.

Tell us about some of the changes.

The biggest is our address. You'll now find us at: www.BridgestoneTruckTires.com Make sure you bookmark the site so you can always find it fast.

We changed the name for a reason - if it's popular with Bridgestone fleets, you'll find it here - whether it's a tire care video, technical bulletin or Real Answers article.

By the way, if you can't remember the address next time you go online, you can always access the new Bridgestone Truck Tires site from our old address, www.trucktires.com.

What's new on the site?

Plenty. Many of the product brochures are online so if you're curious about a new Bridgestone tire, you can view or download the brochure. In some cases, you can even download a PowerPoint(r) presentation. These slide shows go in-depth on many of Bridgestone's most popular on-highway tires' features and bene

Want a full-line Bridgestone catalog? Fill out your name and address and we'll mail one to you right away. In fact, all of our brochures, catalogs, reference guides, DVDs and videos are available through mail order - free!

By the way, if you can't find something, ask. There's a new "Contact Us" page so you can e-mail us. Or call us. Or drop us a line.

What areas are expected to be the most popular?

Many visitors to the old site e-mailed questions to the Tire Doctor - Bridgestone's team of tire specialists.

The new Bridgestone Truck Tire Web site posts the answers to many of the questions that have been asked over the years by fleets just like yours. What's your biggest question? It's possible the tire specialists have already answered it. You'll find "Ask the Doctor" questions under the "Answers to Your Tire Questions" button.

What else is new?

We expanded the Library area, so the most popular reference materials are never more than two clicks away.

What does "two clicks away" mean?

Some Web sites are like mazes - you know something is there, but you just can't find it.

On the Bridgestone site, reference materials are never more than two pages away - that's two clicks.

Let's say you want to download a Vehicle Inspection Worksheet. Click once on "Recordkeeping Forms." Click a second time on "download Word file." That's it - two clicks to your destination.

Anything else?

Don't just read about your new fleet reference site! Visit: BridgestoneTruckTires.com for yourself! And once you've seen what's new at Bridgestone on the World Wide Web, tell us what you think!

	Bookmark BridgestoneTruckTires.com so you can find it fast next time you need tire specs, tire care information and anything else about Bridgestone truck tires.

	The new Bridgestone Web site gives you access to resources when you want them - like this Large Truck Fuel Economy Guide. It's available anytime you need it.
	Is the R287 steer radial the right choice for your fleet? View the brochure and readabout this steer tire's features, benefits and specs. There are cutaway images, too.

Want to learn more about scrap tire recycling? Go to Tire Care and view the Saving Through Scrap Tire Analysis video. While you're there, download a Scrap Tire Analysis worksheet.

Hired new technicians recently? Get them up to speed quickly with tire care videos online. There are quizzes too, soyou can check their progress.

Did someone swipe your Real Answers magazines? Go to the Real Answers home page, click on "Back Issues" and you can read over ten years of tire care articles. There's even an easy-to-use search so you can look for articles that interest you most.

What PSI should you use with 11.22.5 dual tires at 5,470-lb. at each axle? Get that answer fast on the Web site.

Tell us what you think! Each month we'll post a different survey. You can e-mail us your remarks if you want to elaborate on your answer.

Tell your dispatchers to bookmark the new site so they can continue to search the Bridgestone emergency roadside service database.

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